App Store rejection: Guideline 2.3.10 irrelevant metadata
What App Store Guideline 2.3.10 says
Guideline 2.3.10 sits inside Section 2.3, Accurate Metadata. Apple's wording asks you to keep your app focused on the experience of the Apple platforms it supports, and not to include names, icons, or imagery of other mobile platforms or alternative app marketplaces in your app or metadata, unless there is specific, approved interactive functionality. It also asks you to keep your metadata focused on the app itself and its experience, and not to include irrelevant information.
In plain terms: your title, subtitle, keywords, description, promotional text, and screenshots should describe your app on Apple platforms. References to Android, other stores, or content unrelated to the app do not belong there. The official text is on the App Store Review Guidelines page.
Why apps get rejected under 2.3.10
Common triggers:
- Saying the app is also available on Android, or showing Android devices or UI in screenshots.
- Naming another app marketplace or linking users to it.
- Keyword stuffing the description or keyword field with terms the app does not relate to.
- Including competitor brand names to capture their search traffic.
- Promotional copy or screenshots about features the app does not actually have, which also overlaps with broader 2.3 accuracy rules.
The thread is relevance. Apple wants metadata that helps a user understand your app on Apple platforms, not cross-platform marketing or search padding.
How to fix it
- Find the off-topic content. Review the app name, subtitle, keyword field, description, promotional text, and every screenshot for references to other platforms, other stores, or unrelated terms.
- Remove other-platform references. Strip mentions and imagery of Android or other marketplaces from text and screenshots, unless you have specific, approved interactive functionality that requires them.
- Cut irrelevant keywords. Replace stuffed or competitor terms with words that describe what your app does. The keyword field should reflect the app, not trending or rival names.
- Keep claims accurate. Make sure the description and screenshots match the app's real features, since 2.3 as a whole is about accurate metadata.
- Resubmit and explain. After editing the metadata in App Store Connect, resubmit, and if helpful note in App Review what you changed.
Submitted is not approved. Metadata edits go back through review, so the copy and screenshots have to genuinely fit the app.
How AppFlight helps
AppFlight includes marketing autopilot that generates App Store assets, including the app icon, screenshots, and App Store Optimization copy, built around the app you actually generated, which keeps the metadata focused on your app rather than padded with unrelated or other-platform references. When Apple returns a 2.3.10 rejection, AppFlight reads the rejection reason and can revise the metadata it manages, for example removing an other-platform mention or rewriting keyword-stuffed copy, then resubmit. AppFlight does not guarantee approval. You are responsible for the final metadata, and Apple reviews every app and every resubmission.
FAQ
What does Guideline 2.3.10 mean?
It requires app metadata to focus on the app itself and its experience on Apple platforms. It prohibits references to other mobile platforms or app marketplaces unless there is specific, approved interactive functionality, and it bars irrelevant information in your name, subtitle, keywords, or description.
Why was my app rejected for mentioning Android?
Naming or showing another platform, such as saying the app is also on Android or showing Android imagery, falls under 2.3.10 unless there is approved interactive functionality. Remove those references from the title, subtitle, description, screenshots, and keywords.
Is keyword stuffing a 2.3.10 problem?
Yes. Padding the description or keyword field with terms unrelated to the app, including competitor names or trending words, is irrelevant metadata. Keep the copy about what your app actually does.